The Audi e-tron reflects the fundamental formal idiom of Audi design – translated into the electric age by new, stylistically defining details. Typically for one of the brand’s SUV models, the Audi e-tron bears the octagonal-design Singleframe grille with vertical struts. Its corpus is largely enclosed and presented in platinum gray – identifying it as a fully electric model. At the lower edge of the Matrix LED headlights, four horizontal struts create the e-tron-specific signature in the daytime running lights. For the first time this is integrated directly into the headlights. The expressive design of the sill area with the black inserts visualizes the location of the battery and thus the energy center of the Audi e-tron. At the sculpted rear end, the long roof edge spoiler and the wide diffuser emphasize the horizontal and thus the sporty character of the electric-powered SUV. A light strip – a typical feature of Audi’s top models – connects the LED rear lights. With their horizontal emphasis and segmented appearance, the tail lights echo the graphics of the daytime running lights. The wheel arch underscore the off-road look. At the rear, slats in the wide diffuser call attention to the omission of exhaust pipes. The electric SUV is available in a choice of ten colors, including the exclusive shade Antigua blue. The e-tron logo on the electric charging flap and the brake calipers stand out in the high-voltage signal color orange.
The spacious, airy interior, design embodies performance, intelligence and lightness. The large arc stretches across the expansive instrument panel to the sculpted door trims, taking in-car digitization to a whole new level. The center tunnel console rests on open sidewalls. Seeming to float above it is the hand rest with integrated shifter, which the driver operates with thumb and forefinger. Lightness and performance are fused into one. The entire driver’s area has a driver bias, and the two large MMI touch response displays are angled in the driver’s direction. With Audi virtual cockpit plus, the driver can choose between two views that clearly present all information in the form of sharp, high-resolution graphics. The comprehensive comfort features paired with high-quality materials and fine workmanship make electric mobility a premium experience.