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Thought of an Audi? Now is the time > 2023 > News & Events > Audi Vietnam
Audi Vietnam News & Events 2023
Thought of an Audi? Now is the time

New import, sales and after sales partner for Audi in Vietnam to focus on luxury customer approach with „Unique Audi Now package“ for Vietnamese Audi customers!

Vietnam, November 24th, 2023

• Dutch multinational Pon has taken over as official importer and retailer of the Audi Brand in Vietnam.
• Audi Vietnam to be operated in collaboration with existing shareholder Mr. Tran Tan Trung
• Focus on excellent customer service and luxury approach in every touchpoint.
• “We are highly energized to start exceeding expectations of Vietnamese customers”, says Mr. Ferry Enders, Managing Director Audi Vietnam.

Family-owned multinational Pon Holdings is taking over import, sales and after-sales activities for the Audi brand in Vietnam. Pon employs over 15,000 people worldwide and operates renowned brands and over 110 businesses in automotive, the bike industry, heavy equipment, power systems and agricultural services. Pon is a long-standing partner of Audi and the Volkswagen Group, both in Europe and the United States. After entering the market through Pon Phu Thai Mobility, importing and retailing Jaguar Land Rover, the partnership with Audi is a logical next step for Pon. Audi Vietnam will be operated in close collaboration with existing shareholder Mr. Tran Tan Trung. “We are excited to extend our partnership with Audi into this fast-developing market”, says Mr. Ferry Enders, the newly appointed Managing Director Audi Vietnam. “Audi is up there with the most aspiring luxury car brands in the world. Through our extensive experience in some of the most demanding luxury car markets globally, we aim to provide Vietnamese consumers with the best buying and ownership experience possible.”

After successfully building up its presence for 15 years in the Vietnamese market, Audi will take the next step in its development together with Pon Holdings. Effective November 1st, and with full support from Audi AG and existing Audi Vietnam shareholder Mr. Tran Tan Trung, Pon has acquired a majority stake in Automotive Asia, the official import organization for Audi in Vietnam. The same goes for the official Audi retail organization, with Audi dealerships in Hanoi, Ho Chi Minh City, Tan Binh and Danang. “I am looking forward to further expand the Audi brand in Vietnam together”, says Mr. Trung.

Luxury with a personal touch

“Pon Holdings has a passion to serve the high-end automotive customer”, says Managing Director Mr. Enders of Audi Vietnam. “The rapid economic and societal development of Vietnam means a growing group of consumers are in the market for luxury products like the premium automobiles from the Audi brand. It is our mission to bring the craftmanship, quality and innovative technology underlying the Audi brand into the entire customer journey.” The focus will be on delivering Vietnamese consumers the Audi models fitting their needs, accompanied by high levels of service with a luxury, personal touch. “Supported by a strong automotive track record, our close relationship with Audi, our international experience in the luxury segment and first-hand experience of the local market, we are highly energized to start exceeding expectations of Vietnamese customers.”

Mobility expert

Headquartered in Amsterdam, The Netherlands, Pon was established over 125 years ago and has a long and successful track record in mobility. It has been a partner of Volkswagen since 1947, when the Netherlands became Volkswagen’s first export market. In 1974, Pon became the official Audi importer for the Netherlands. It also represents Bentley, Bugatti and Lamborghini in this market. Additionally, the company has a strong foothold in the U.S. high-end car market, operating over 25 dealerships in the states of California, Texas, Missouri and Arkansas for luxury car brands like Porsche, Bentley, Lamborghini, McLaren, Jaguar, Land Rover, Ferrari, Rolls-Royce and Audi. Since 2020, Pon is representing Jaguar Land Rover in Vietnam through Pon Phu Thai Mobility. Pon Holdings also operates many innovative mobility services. It also owns the world’s leading bicycle company, Pon.Bike, which produces and markets over 20 iconic bike brands globally.

„Unique Audi Now package“ for Vietnamese Audi customers

• Dutch multinational Pon takes over as official importer and retailer of the Audi brand in Vietnam, focusing on excellent customer service and luxury approach in every touchpoint.
• “To celebrate this occasion, customers can benefit from the unique “Audi NOW” package from Audi Vietnam”, declares Mr. Tran Tan Trung, Audi Vietnam Dealer General Director.

Audi Vietnam celebrates the next phase in ist Vietnamese story with the unique Audi Now benefits package. When purchasing an Audi model at an official Audi Vietnam dealership before February 29, customers are entitled to 1 year of free financing, 2 years of physical ensurancce and 3 years or 50.000 kilometers of free maintenance.

“Celebrating the occasion of the arrival of our new Audi Vietnam partner, customers can benefit from a unique “Audi NOW” package”, declares Mr. Tran Tan Trung, Audi Vietnam official Dealer General Director. When buying a new car at Audi dealers until February 29, 2024, it will include 1 year free of bank interest on vehicle financing; 2 years of physical insurance and 3 years or 50,000 km of free maintenance. This special promotion is dedicated to all premium customers in Vietnam who appreciate the car with elements of comfort, space and luxury iconic of Audi. All Audi models benefit from a three-year warranty with no limit on mileage during the period, the battery warranty is eight years or 160,000 kilometers.

Customers can choose to receive promotions or deduct each package or the entire amount from the selling price. The 1 year free of bank interest is equivalent to 3.45% of the vehicle value; The 2 years of physical insurance are equivalent to 2.015% of vehicle value; 03 years or 50,000 km of free maintenance.

For more information, please contact the hotline 1800 888 861 or contact the nearest dealer directly at the following information for advice:

• Audi Hanoi: 8 Pham Hung Street, Me Tri Ward, Nam Tu Liem District, Hanoi City (Hotline: 024 3768 5959).
• Audi Danang: 86C Duy Tan Street, Hoa Thuan Tay Ward, Hai Chau District, Da Nang City (Hotline: 023 63 788 686 - 090 5912368).
• Audi Ho Chi Minh: 6B Ton Duc Thang Street, Ben Nghe Ward, District 1, Ho Chi Minh City (Hotline: 028 3911 8008 - 0909 677 688).
• Audi Tan Binh: Lot IV-22, Tay Thanh Street, Tan Binh Industrial Park, Tay Thạnh Ward, Tan Phu District, Ho Chi Minh City (Hotline: 028 3943 0089).
• Audi City Phu My Hung: Lavida Plus Apartment, Nguyen Van Linh Street, Tan Phong Ward, District 7, Ho Chi Minh City (Hotline: 0379 898 988).

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About Audi
Audi stands for sporty vehicles, premium workmanship and progressive design – for “Vorsprung durch Technik”. Founded in 1899, Audi is one of the most successful manufacturers of premium automobiles globally. Audi is present in more than 100 markets worldwide and produces automobiles and components at 13 locations in 10 countries. More than 89,000 people, around 58,000 of them in Germany, work for Audi and its subsidiaries Audi Sport, Lamborghini, Ducati and Bentley. The current Audi model range imported into Vietnam includes the A4, A6 and A8L sedan models, the Audi Q3, Q5 and A7 Sportback, the Audi Q2, Q3, Q5, Q7 and Q8 SUVs, and the all-electric e-tron SUV, e-tron GT and e-tron RS GT. In 2022, Audi delivered around 1.61 million vehicles to customers. Innovations like quattro permanent all-wheel drive are a part of Audi’s DNA. Audi is once again taking the lead, pursuing a clear strategy for an electric, digital and fully connected future. This clear commitment to electromobility is a cornerstone of Audi’s sustainability strategy. See
About Pon Holdings
Netherlands-based Pon is Audi’s officially appointed partner for Vietnam, with responsibility for import, sales and after sales activities, including Audi dealerships in Ho Chi Minh City, Tan Binh, Hanoi and Danang. See
Pon is a leading family-owned multinational, with an annual turnover of over €10 billion. The company has over 15,000 employees in 34 countries on six continents. Its renowned brands and over 110 businesses operate in four clusters: Automotive, Bikes, Equipment & Power Systems, and Agricultural Products & Services. Pon’s ultimate goal is to ensure continued mobility for people, cities, and industries in an efficient and sustainable manner. Pon is the biggest mobility group in the Netherlands, providing millions of people with cars, bikes, and innovative mobility services like bike leasing, shared scooters, mobility cards, shared cars, and bike subscriptions. See