Worldwide Audi AG is a regional, national and international partner in top-caliber sports. For decades, Audi has been a close partner and sponsor of regional, national and international sports including football, sailing, winter sports such as ski and the world’s most popular amateur golf tournament series „quattro Cup“. Because with quattro all conditions are perfect conditions, Audi sport sponsorship demonstrates the sporting performance and dynamism of the brand to an international audience.
In Vietnam, Audi sports sponsoring supported basketball from the early days of Vietnam Basketball League up and is now extending to develop the sport with Audi Basketball League in North Vietnam schools. Audi Vietnam supports sports in Vietnam with a passion and in assuming responsibility for Vietnam sport development over the long term.
This year, Audi Vietnam joins forces in Danang with IRONMAN which operate a global portfolio of events that includes IRONMAN® Triathlon Series, IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock n’ Roll Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Majors Series, mountain bike races including the Absa Cape Epic, and premier marathons including the Standard Chartered Singapore Marathon, and has partnered with the Abbott Marathon Majors as well as conducted other multisport races. IRONMAN’s events engage more than a million participants annually and at its core, foster the benefits of endurance sports through the company’s vast offerings, which promote an overall healthy lifestyle. The iconic IRONMAN ® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 200 events across 50 countries.
In May, it will be the first time that Vietnam plays host to the IRONMAN 70.3 Asia-Pacific Championship which has hosted in the Philippines in 2018. The world’s fittest athletes will arrive in Da Nang to compete in Techcombank IRONMAN 70.3 Vietnam. Head-lighting the field of 40 professional athletes will be multi-time IRONMAN World Champions Patrick Lange and Craig Alexander on the men’s side and former IRONMAN 70.3 World Champion Holly Lawrence and defending IRONMAN 70.3 Vietnam Champion, Radka Kahlefeldt on the women’s side. Vietnamese participation is expected to approach 1,000 this year, nearly half of the registered participants and a 20x increase since 2015. Joining the Vietnamese athletes will be participants from close to 50 countries, making this a truly international event.
„Because all IRONMAN atheletes push their limits in a combination of adrenaline filled sports, this Audi sponsorship is a dynamic way to engage with consumers and young generations in authentic, inspiring ways enhancing the Audi brand values in Vietnam.‘ emphasizes Mr. Laurent Genet, Audi Vietnam official Importer General Director.
In Vietnam, Audi engines deliver high torque, efficient power and low fuel consumption. Like in extremem sports, technology, design, performance and sportiness are values that characterize every Audi. Lightweight design combines optimized metals to ensure solid, safe and agile chassis making Audi cars sporty and enjoyable to drive.
„Our Audi Danang branch which has been active for years already is looking forard to support IRONMAN 70.3 Asia Pacific“ concludes Tran Tan Trung, Audi Vietnam official Dealer General Director.
While Audi Vietnam is partnering with IRONMAN in Danang, in the movies world Audi also partnered with “Ironman”. The distinctive four rings continues to be the brand of choice preferred by superheroes like Ironman in Avengers Endgame now just released at cinemas in Vietnam. Indeed Audi’s first appearance in the Marvel world was in the hugely successful 2008 Iron Man, where the Audi R8 featured prominently as Tony Stark’s preferred car.