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Why settle for today when you can experience tomorrow? Audi Vietnam unveils Audi Brand Experience Singapore 2018. > 2018 > News & Events > Audi Vietnam
Audi Vietnam News & Events 2018
Why settle for today when you can experience tomorrow? Audi Vietnam unveils Audi Brand Experience Singapore 2018.

Why settle for today when you can experience tomorrow?

Audi Vietnam unveils Audi Brand Experience Singapore 2018.

Ho Chi Minh City, October 5th 2018

For the first time Audi Brand Experience Singapore 2018 is taking place in South East Asia. AUDI AG unveils there new Audi models and future trends. Audi Vietnam invites Vietnamese journalists to participate on the press day. This is two weeks before Vietnam Motor Show 2018 where Audi Vietnam will celebrate ten years of Audi quattro in Vietnam and bring some of the excitment to Vietnam.

The future is now

Under the theme „Why settle for today when you can experience tomorrow“, the first Audi Brand Experience Singapore 2018 showcases new Audi luxury and sporty models, Audi concept cars and Audi Electric Vehicles all ready for tomorrow. Visitors are immersed in a spectacular display of the future spanning over 8,000 square meters at the Sands Expo and Convention Centre, Marina Bay Sands from 10th to 14th of October 2018.

The first ever show of its kind in South East Asia, Audi Driving Showcase features spectacular LED lights, stunning visual effects, 3D audio design, and up to 30 different Audi and Audi Sport models. Audi introduces a huge line up of Audi models, including the highly anticipated Audi Q8 as well as other special vehicles specially flown in from all over the world. Audi A8 Saloon, Audi A7 Sportback and Audi A6 Sedan will be making their South East Asia debut. Revealed in Audi’s new design language incorporated in these luxury vehicles they display at Audi Brand Experience Singapore 2018 the most futuristic interior features that you can possibly find in any vehicle.

The new Audi A8 won the “World Luxury Car of the Year 2018” – it features the most exquisitely crafted leather interior with the finest wood inlays. But the Audi A8 also incorporates advanced Audi Intelligence features creating a very futuristic experience. The Audi AI active suspension makes use of radar sensors that are able to detect bumps on the roads as the vehicle approaches them and adjusts the ride height accordingly so that you don’t feel any discomfort. The Audi A8 live demonstration demonstrates that technology to visitors at Audi Brand Experience Singapore 2018.

Aesthetically athletic, emotion-packed design, sporty character and innovative technology: the Audi A7 Sportback marries the strengths of a Coupé with those of a Sedan and an Avant plus quattro permanent all-wheel drive. With quattro all conditions are perfect conditions for the A7 Sportback.

With the new Audi A6, Audi is presenting the eighth generation of its successful full-size Sedan and brings numerous innovations to the segment. Whether in terms of design, comfort or sportiness – the elegantly sculptured Audi A6 is the multi-talent in the luxury class.

Fresh from its world debut, Audi Q8 appears for a special preview. The brand new Audi Q8 makes its next appearance in South East Asia at the Audi Brand Experience Singapore 2018. Audi’s latest flagship luxury SUV, the Audi Q8 brings together the best of both worlds – the elegance of a four-door luxury coupé and the practical talents of a large SUV. The generously dimensioned interior with variable luggage compartment, state-of-the-art operating and suspension technologies as well as intelligent assistance systems make the Audi Q8 a composed companion for business and leisure. A powerful and efficient engine with mild hybrid system producing provides the dynamics implied by the muscular design. With permanent quattro all-wheel drive and high ground clearance, the SUV coupé can keep going when paved roads end.

Audi concept cars, driving into the future

Audi Brand Experience Singapore 2018 visitors take a peek into the future with actual working concept vehicles. The Audi Aicon is Audi’s most advanced autonomous self-piloted vehicle which is capable of full control over the vehicle without any driver input. With the four-door design vision Audi Aicon, the brand with the four rings is presenting an autonomous Audi of the future – with no steering wheel or pedals. As a design concept, the four-door 2+2 boldly leaps ahead to show the exterior and interior design of the next decades. The technology demonstrator combines innovations relating to the drivetrain, suspension, digitalization and sustainability in a visionary manner. The Aicon is designed for purely electric operation to cover distances between 700 and 800 kilometers.

Audi AIcon

Audi Elaine is Audi’s first full electric autonomous piloted driving concept SUV that represents Audi’s solution to urban and sustainable living. Audi Elaine is an electric-powered SUV coupe that in a few short years will make highly automated driving possible – at times even without a driver on board. The driver parks the Audi in a designated area – the “handover zone” – and exits the vehicle. From there, the car drives automatically and unoccupied into a multistory parking garage offering a variety of services, such as a car wash, a package station, a gas station or a charging post. Thanks to Audi AI, the car does all of this itself.


Sharing the limelight is the Audi e-tron Vision Gran Turismo, the first concept car to be deployed from the playstation to real-world race tracks as a fully functional vehicle.

Audi Sport

Representing the top-of the line performance machines from Audi, Audi Sport operates in the world’s most demanding development laboratory, motorsport. Visitors at Audi Brand Experience Singapore 2018 will discover the complete range of Audi Sport models that includes the Audi R8 and the latest Audi RS 4 Avant. The future of motorsports is electric. Audi is the first German automaker to enter the all-electric Formula E racing series. The Audi Formula E race car is on display at Audi Brand Experience Singapore 2018.

“Audi keeps growing in Vietnam since ten years and to continue, Audi Vietnam is now looking forward to bring as fast as possible to customers in Vietnam new Audi models unveiled to the press at Audi Brand Experience Singapore 2018” highlights Mr. Laurent Genet Audi Vietnam Official Importer General Director.”

Audi Sport

The future is now

Audi Brand Experience Singapore 2018 is open to the public at the Sands Expo and Convention Centre, Marina Bay Sands from 10th to 14th of October 2018. Registration has started and visitors can buy their tickets online at:

„To celebrate 10 years of Audi and quattro in Vietnam, Audi Vietnam invited to Audi Brand Experience Singapore 2018 Vietnamese journalists as well as the first 10 customers who pre-ordered the all-new Audi A8L quattro or Audi Q8 quattro“ concludes Tran Tan Trung Audi Vietnam official Dealer General Director.

The future is now